about us

Dandee Brand has been making waves throughout Santa Cruz and beyond with its clothing line. The company—based in Soquel—offers fun, sophisticated, and classically different “hoodees and goodees”. By pairing together fun prints, bright colors and quality materials, Dandee Brand turns wardrobe classics into something truly unique.

Dandee Brand is headed by Katie Zaffke. Zaffke has been crafty most of her life: it’s a gift that she inherited from her mother. Throughout a career in teaching and working in the bicycling nonprofit world, she had grown accustomed to people asking her about her handmade goods. When she faced a crossroads in her professional career, Zaffke had a realization that she could finally devote more time at her sewing machine to bring her handmade clothing and accessories to anyone who wants them. With that Dandee Brand was born.

Zaffke is supported by a small staff of part-timers who bring years of marketing, business, and fashion experience to the brand. With this small, passionate group—and their drive to bring fresh and fun designs to the public—Dandee Brand is poised for success and eager to offer you your next wardrobe staple.

Enjoy :D


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